Digital Marketing Associate Fresher Job

Key responsibilities:

High-quality backlink strategy & acquisition:

1. Develop and execute comprehensive backlink acquisition strategies to enhance domain authority and organic search rankings.
2. Identify and secure high-authority, relevant backlinks through outreach, relationship building, and content collaboration.
3. Perform competitive backlink analysis and implement techniques to close link gaps.

Content strategy & optimization:

1. Collaborate with content teams to create and optimize high-quality, SEO-friendly content that aligns with business goals.
2. Create a monthly content strategy that aligns with the organization's goals for website and guest posts.
3. Conduct thorough keyword research to inform content creation, ensuring content is optimized for both search engines and user experience.
4. Ensure all content adheres to SEO best practices, including the use of appropriate meta tags, headers, internal linking, and multimedia optimization.

Technical SEO:

1. Conduct in-depth SEO audits to identify and resolve technical SEO issues such as site speed, crawlability, mobile-friendliness, and indexation.
2. Implement technical SEO improvements, including structured data, canonical tags, and XML sitemaps.

SEO performance tracking & reporting:

1. Monitor and analyze website performance using tools like Google Analytics, Search Console, Ahrefs, and SEMRush.
2. Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, backlink profiles, and conversions.
3. Use data-driven insights to adjust strategies and continuously improve SEO results.

Competitor analysis & market research:

1. Perform detailed competitor analysis to identify opportunities and stay ahead in search rankings.
2. Stay updated on industry trends, algorithm changes, and SEO innovations to keep strategies current and effective.

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