PPC Specialist At Your Gift Studio Job

Key responsibilities:

1. Develop and execute PPC campaigns on Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, etc.)
2. Handle the creative team and provide all requirements to run successful ads; take regular follow-ups from the creative team
3. Conduct keyword research and selection for pay-per-click campaigns to maximize budget and performance
4. Write compelling ad copy and create engaging landing pages to improve Quality Score and conversion rates
5. Monitor and analyze campaign performance, making data-driven decisions to optimize ROI
6. Manage budget allocation and bid strategies to ensure cost-effective campaigns
7. Perform A/B testing on ad creatives, landing pages, and bidding strategies
8. Generate detailed reports on campaign performance, providing insights and recommendations for improvement
9. Stay up-to-date with industry trends, best practices, and platform updates

Qualifications:

1. Bachelor's degree in Marketing, Advertising, or a related field
2. Proven experience as a PPC Specialist or similar role
3. Strong understanding of Google Ads and social media advertising platforms
4. Proficiency in using PPC and analytics tools (e.g., Google Analytics, Google Ads Editor, SEMrush, Helium, etc.)
5. Excellent analytical skills with the ability to interpret data and make actionable recommendations
6. Strong written and verbal communication skills
7. Ability to work independently and manage multiple projects simultaneously
8. Certification in Google Ads or other PPC platforms is a plus

What We Offer:

1. Competitive salary
2. Opportunity to work with a creative and passionate team
3. Flexible work environment with remote work options
4. Professional development opportunities

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