As a Creator in Residence (CIR) at BetterWay, you will co-create and shape the BetterWay brand's presence across social media platforms, namely Instagram, LinkedIn and YouTube.
The aim is to build a credible, conversation-worthy brand around natural and holistic wellness for urban Indians. We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million+ Indians who are tied to the new urban living setup.
In essence, as a resident creator, you are not just a contributor but a storyteller, strategist, and brand advocate. You will be at the forefront of BetterWay's brand, influencing perceptions, and driving engagement with its core audience.
The heart of your role lies in creating content with creative flair and storytelling skills that capture attention and serve as a bridge, connecting BetterWay with its audience on a personal and meaningful level.
Key Responsibilities:
1. Conceptualize and create engaging and original short-form content for Instagram, LinkedIn, and YouTube that aligns with the brand's objectives
2. Create content that includes but is not restricted to videos, images, infographics, text captions, and interactive content
3. Stay ahead of social media trends, challenges, and cultural moments to create an active social media calendar
4. Execute end-to-end video production, including filming, editing, sound design, and visual effects, to deliver polished and high-quality content
5. Experiment with different video styles, techniques, and formats to keep content fresh and appealing
BetterWay is an outcome-focused, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the patient's journey end to end, making it transparent and accessible for urban users, who suffer from a chronic lifestyle disorder.
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