As a digital marketing and campaign specialist, you will be responsible for planning, executing, and optimizing marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a creative individual looking to gain hands-on experience in campaign management.
Key responsibilities:
1. Campaign planning & execution: Assist in the creation and execution of multi-channel marketing campaigns (social media, email, paid ads, etc.).
2. Content coordination: Work with content creators and designers to develop engaging materials for campaigns.
3. Audience targeting: Identify and define target audience segments for each campaign to maximize reach and engagement.
4. Performance tracking: Monitor and analyze the performance of campaigns, providing regular reports and insights to the marketing team.
5. Budget management: Track campaign budgets and expenditures, ensuring cost-effective campaign execution.
6. A/B testing: Conduct testing to optimize campaign performance, including copy, visuals, and targeting strategies.
7. Market research: Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies.
1. Educational background: Bachelor's degree in marketing, business, communications, or a related field.
2. Experience: 0-3 years of experience in marketing, campaign management, or a related field. Internships and volunteer experiences are a plus.
Skills:
1. Strong organizational and project management skills.
2. Ability to work with data, analyze campaign performance, and make data-driven decisions.
3. Proficiency in using marketing tools (Google Analytics, CRM systems, email marketing platforms, etc.).
4. Creative thinking and problem-solving skills.
5. Excellent written and verbal communication.
6. Knowledge of digital marketing trends and channels (social media, SEO, paid ads).
Personal attributes:
1. Team player with a collaborative mindset.
2. Strong attention to detail and time management.
3. Eagerness to learn and adapt in a fast-paced environment
Annual CTC: ₹ 3,00,000 /year
We are a specialized digital company working with direct advertisers across the country for their offline and online promotions across multiple digital properties.
We are working on a groundbreaking concept in digital marketing concept adopting a data-driven approach. Our founding team hails from top-notch global universities with global experience. The angel investors are very well-connected and versed with digital technologies and platforms.
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