1. High ownership role: Oversee performance marketing for multiple brands, managing everything from strategy to execution.
2. Diverse learning opportunities: You'll gain experience in app marketing, B2C & D2C marketing (primary focus), B2B lead generation (occasional), conversion rate optimization, ad copywriting & creative briefing, insight & data analysis, and campaign management.
3. Performance analysis: Regularly analyze campaign performance and provide actionable insights to optimize future strategies.
4. Collaboration: Work closely with creative and content teams to develop compelling ad copy and visuals that resonate with target audiences.
5. Budget management: Manage and allocate budgets effectively across campaigns to maximize ROI and meet financial goals.
What you'll bring:
1. Expertise in Meta Ads & Google Ads: This is your superpower and primary focus.
2. CAC & ROAS management: Take ownership of tracking and optimizing Customer Acquisition Cost and Return on Ad Spend.
3. Agency experience: Ideally, you have a background in an early or mid-stage performance marketing agency.
4. Passion for performance marketing: This role is for those who are deeply passionate about performance marketing, not generalists.
Buzzlab is the brainchild of Sindhu and Sushant, two industry powerhouses with unmatched expertise in growth marketing and branding. Sindhu has been at the helm of growth marketing for PayTm Insider, FilterCopy, Dice Media, Jupiter, Raj Shamani, and Finance with Sharan's 1% Club. Meanwhile, Sushant has spearheaded branding efforts for giants like Flipkart, Lintas, Xiaomi, Ogilvy, and Aditya Birla Fashion. Together, they've united their passions to create Buzzlab.
The vision is to build the world's largest content-led growth consulting firm that will work with brands and creators. Buzzlab is the official content marketing partner of large brands like - Acko, Wakefit, etc.
