Junior Social Media Marketing Associate Fresher Job

Key responsibilities:

1. Strategy development: Create and implement comprehensive digital marketing strategies to achieve business goals.
2. Content creation: Develop engaging and relevant content for various digital platforms, including websites, blogs, and email campaigns.
3. SEO optimization: Optimize website content and structure to improve organic search rankings and increase traffic.
4. Data analysis: Monitor and analyze performance metrics to assess the effectiveness of digital campaigns and make data-driven decisions.
5. PPC management: Plan and manage pay-per-click advertising campaigns, including budgeting and keyword targeting.
6. Email marketing: Design and execute email marketing campaigns to nurture leads and engage existing customers.
Social media marketing responsibilities:
1. Platform management: Manage and maintain company profiles on relevant social media platforms (Facebook, Instagram, LinkedIn, etc.).
2. Content planning: Create a content calendar to ensure consistent posting and brand messaging.
3. Engagement: Foster community engagement by responding to comments, messages, and reviews in a timely manner.
4. Analytics tracking: Monitor social media metrics to evaluate campaign performance and user engagement.
5. Campaign development: Design and implement social media advertising campaigns to boost brand visibility and drive traffic.
6. Trends analysis: Stay updated on social media trends and best practices to keep content fresh and relevant.
Lead generation responsibilities:
1. Target audience research: Identify and analyze target demographics to tailor lead generation strategies.
2. Landing page optimization: Create and optimize landing pages to maximize conversions from visitors to leads.
3. Lead nurturing: Develop and implement strategies to nurture leads through email marketing, retargeting ads, and personalized content.
4. Collaboration: Work with sales teams to align marketing strategies with sales goals and improve lead quality.
5. Lead tracking: Use CRM tools to track and manage leads throughout the sales funnel.
6. Reporting: Provide regular reports on lead generation performance and ROI, making adjustments as needed to improve results.

1