Hire Social Media Managers

Hire a Social Media Manager

Did you know that there are 5.17 billion active social media users in the world? This has made social media a powerful tool for disseminating information rapidly and influencing opinions and behaviors on a massive scale. If you wish to leverage the profound influence of social media to enhance your brand's digital presence, hire a social media manager. Use this guide to find out how to assess and onboard a skilled candidate who aligns with your brand's voice and goals.

What Does a Social Media Manager Do?

A social media manager plays a crucial role in the management of a company's social media presence. This responsibility encompasses a broad range of activities and tasks. Here is a list of responsibilities that a social media manager would undertake in this role.

• Identify Trends and Keywords: Social media managers identify popular trends and keywords on social media feeds, and plan content accordingly.
• Create Unique Content: These professionals create original multimedia content across multiple social media platforms to share with followers.
• Attend Live Events: Social media managers participate in Twitter chats or Facebook live events to share business insights and experiences to foster an interactive and lively community.
• Track Performance: They track performance regularly, with detailed reports typically generated every month. However, it is always prudent to remain vigilant and catch any issues early on.
• Examine Data and Analytics: They analyze stats and analytics to gauge the effectiveness of social media content. Look for trends in traffic, topics, networks, timing, and content types.
• Brainstorm Ideas: They explore and brainstorm new ideas for social media experiments and ways to improve performance.

Benefits of Hiring a Social Media Manager

If you want to improve your online presence, hiring a social media manager can be really beneficial. Here are some advantages of adding a professional skilled in social media management to your team:

• Planning Social Media Strategies: A social media manager can develop and execute campaigns that are tailored to the business's objectives, making sure that the content reaches the right audience.
• Building a Consistent Brand Image: A social media manager ensures that the brand's voice, tone, and visual identity remain consistent across all social media channels, contributing to a strong and recognizable brand image.
• Engaging with the Audience: You should hire a social media manager to manage interactions with the audience, respond to comments and messages, develop a sense of community, and improve customer satisfaction.
• Curating Content: A social media manager creates and curates engaging and relevant content to enhance the brand's storytelling. This content aids in attracting the attention of the target audience.
• Analyzing and Optimizing Performance: They utilize analytics tools to track performance metrics, allowing for data-driven decisions and continuous optimization of social media strategies.
• Managing Digital Crisis: They are responsible for handling potential crises promptly and professionally, mitigating negative impacts, and safeguarding the brand's reputation.

Navigating Common Challenges While Hiring a Social Media Manager

Several difficulties can arise when hiring a social media manager. This is why it is worth discussing some of the most frequent hiring obstacles, as well as potential solutions to manage them efficiently.

• Limited Branding Knowledge: The candidate might have a limited understanding of brand identity, which can lead to unclear and inconsistent branding in the future. 
  
  • Solution: You can ask candidates how they would align social media content with brand values and voice. Hire a social media manager who understands your brand’s concept and can contribute towards improving the online presence through organic means.
• Lack of Technical Skills: The candidate might not have the technical proficiency and the strategic know-how to achieve business goals through social media.
  
  • Solution: You can evaluate the practical expertise of potential employees by asking them to showcase their skills through practical tasks. You should give them tasks like: 
    • Create a sample content calendar
    • Analyze a hypothetical engagement scenario
    • Demonstrate proficiency with social media tools
• Lack of Analytical Knowledge: The candidate might lack analytics proficiency to evaluate social media metrics for campaign success.
  
  • Solution: To assess candidates' suitability for data-driven decision-making in social media, you should present scenarios where they will use analytics tools to analyze performance metrics and make improvements based on data. This ensures they can optimize strategies based on measurable outcomes.

How to Hire a Social Media Manager through Internshala?

Internshala provides an excellent platform to recruit top talent for your team. More than 250,000 employers use Internshala to post job openings and find suitable candidates based on their requirements. The website utilizes an advanced ATS (applicant tracking system) to accelerate the shortlisting process.

Here are the steps to hire a social media manager in India through Internshala:

• Create an employer account on Internshala's 'Hire Talent' portal and list your criteria.
• Utilize Internshala's ATS to screen applications and shortlist the candidates.
• Contact applicants using the built-in chatbox to arrange an interview.
• Finalize your chosen candidate and begin the onboarding process with the assistance of virtual communication tools.